Wednesday, September 21, 2011

Facebook Changes

Facebook Changes: Now that Facebook changed its rules, gambling brands and betting shop online services are able to use the social network to promote sites and reach customers.

Now that Facebook relaxed their strict rules, gamers should look for a big influx in gaming brands that use Facebook to build their fan base. Before, gaming and betting shop online companies were not able to reach out to players on Facebook with the freedom that they were looking for.

The new rules, which are in effect in 18 worldwide markets (but not in the US), will let gaming brands reach the audience in a very contemporary way. The companies, which include those in the UK, are now able to launch apps that don’t involve gambling.

This is guaranteed to improve the Facebook experience in order to reach their markets, no matter whether the specialty of the company is bingo, poker, scratch cards, etc., and betting software services are sure that this move could help boost their businesses.

Recently, Facebook posted this message on the website, letting people know about the changes: “We now allow the promotion of offline casinos or other legal gambling establishments provided the ads are appropriately targeted. We continue to prohibit the promotion of online gambling in the US, but may allow ads for online gambling and games of skill in other countries with our prior authorization.”

Before the changes, betting shop online services needed to have the approval of Facebook to make status and posts changes. Additionally, gaming companies were not able to post more than four times a week.

This freedom given is expected to improve the experience that gamers and other interested individuals will have when they visit the Facebook pages, and gaming brands hope that some of this experience will be able to translate to paid activity on the company’s own site.

However, betting shop online services see that there are still some restrictions. Facebook users under 18 years of age will not be able to gain access to any of the site’s gambling content; additional age limits will also take effect on paid ads and apps. In Facebook, apps are a very popular feature.

Betting software services are very excited by the news, and see Facebook as the perfect way to reach their audiences.

0 comments:

Post a Comment